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Understanding your website audience: The 3 types of buyers

Visitors (potential customers) with different types of goals will have different expectations when they get to a website. It is important to determine which of those behaviours is the most important for your site profitability and focus on it. Below are the 3 types of behaviours you need to be...

Why & How to Maintain Your WordPress Site

Wordpress is renowned as being one of the very best CMS (Content Management System) and blogging platforms. With its inherent versatile construct and flexibility of use, it enables the user to manage their website or blog with ease. Unfortunately though, it requires regular maintenance in order to ensure its smooth...

Understanding website statistics

Bringing (the right) traffic to your website is critical, but you need to be able to understand and analyse it. Remember, those numbers are people. People finding, travelling through, and leaving your website. Unfortunately, most website owners focus ONLY on the traffic TO the website. It’s all very good to...