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How to choose a domain name

Choosing a domain name for your business can be as easy as it can be difficult. Your domain name is the first impression that a user will come across. It defines your brand, so choosing the right one is an...
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Understanding your website audience: The 3 types of buyers

Visitors (potential customers) with different types of goals will have different expectations when they get to a website. It is important to determine which of those behaviours is the most important for your site profitability and focus on it. Below...
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Some interesting facts about a few well known brands & their logo

Major League Baseball The baseball player in the Major League Baseball logo was designed so that he can either be a right or left-handed batter? Tupperware Tupperware isn't the name of the hermetic box, it's the name of the company that distribute...
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Did you know? Some interesting facts about the internet

The first ever registered domain was symbolics.com (15th of March 1985) The maximum length of a domain name is 63 characters Nope, Gmail isn't' short for Google Mail. Gmail was originally a free email service for Garfield fans until Google acquired...
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Domain names & Website hosting – in plain English

Domain names A domain name is a replacement for what we call IP addresses. For instance, this website’s IP number is 5.77.57.62. Because it isn’t easy to remember, it is translated to a ‘fully qualified domain name’ i.e. www.abricot-production.com. An...
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What information should go on my stationery?

Sole traders & partnerships: Your company name If your company name does not include your own name you must also show your own name (Trading as) Your address Your contact details (phone number, fax number & email address) Your VAT...
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Understanding your audience : Rationality doesn’t buy. Emotions buy (In brief)

Most people concentrate on logic when they try to sell. However, many studies have demonstrated that people don’t buy logically. They buy emotionally. In fact, every time a client buys something, it is purely to satisfy pleasure or decrease suffering....
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How to write website copy

Writing website copy is not the same as writing copy for print. On the net, we tend to scan the content, looking for the information we are after rather than reading word for word. Why is this? Because we don’t...
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Why & How to Maintain Your WordPress Site

Wordpress is renowned as being one of the very best CMS (Content Management System) and blogging platforms. With its inherent versatile construct and flexibility of use, it enables the user to manage their website or blog with ease. Unfortunately though,...
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Understanding website statistics

Bringing (the right) traffic to your website is critical, but you need to be able to understand and analyse it. Remember, those numbers are people. People finding, travelling through, and leaving your website. Unfortunately, most website owners focus ONLY on...
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Consistency builds your brand, inconsistency damages it

Building a brand is all about consistency and repetition In order to convey a strong, clear image and build a clear brand, it is very important that you stay consistent. That is, delivering the same look, image and promise across...
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Understanding the branding jargon

The term ‘brand’ is often misunderstood. Here is a list of branding terms that will help you make sense of what really is what Brand Is all about who you are, and how you deliver. Brand definition Is a true...
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Volkswagen Fun Theory Campaign: It’s easy to change people’s habits … if we make it fun

It's a trend that brands can't ignore anymore - the green one. It's what people want to buy (As long as it doesn't affect their comfort) It's what's going to sell Some succeed in their approach better than others, though....
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Some well known subliminal logos

Continental The C is a 3D tyre Tour de France Can you see the biker? The “o”, “u”, and “R” along with the yellow dot form a biker. Goodwill The “g” in “goodwill” and the smiling face are the same!...
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