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Understanding website statistics

Bringing (the right) traffic to your website is critical, but you need to be able to understand and analyse it. Remember, those numbers are people. People finding, travelling through, and...
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Inconsistency damages your brand

Building a brand is all about consistency and repetition In order to convey a strong, clear image and build a clear brand, it is very important that you stay consistent....
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Understanding the branding jargon

The term ‘brand’ is often misunderstood. Here is a list of branding terms that will help you make sense of what really is what Brand Is all about who you...
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Volkswagen Fun Theory Campaign: It’s easy to change people’s habits … if we make it fun

It's a trend that brands can't ignore anymore - the green one. It's what people want to buy (As long as it doesn't affect their comfort) It's what's going to...
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Some well known subliminal logos

Continental The C is a 3D tyre Tour de France Can you see the biker? The “o”, “u”, and “R” along with the yellow dot form a biker. Goodwill The...
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