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Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’

Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’ Jef I. Richards
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The most common user action on a Web site is to flee.

The most common user action on a Web site is to flee. Edward Tufte, Information Design Guru
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We do not see things as they are; we see things as we are.

We do not see things as they are; we see things as we are. The Talmud
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Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition
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Increasingly web developers are enamored of special effects and forgo the kind of simplicity that’s key for a good customer experience. Consumers come to the web for ease of use. Take that away from them and they’re not coming back.

Increasingly web developers are enamored of special effects and forgo the kind of simplicity that’s key for a good customer experience. Consumers come to the web for ease of use. Take that away from them and they’re not coming back.
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You know you have achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.

You know you have achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away. Antoine de Saint-Exupery
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