I loved drawing and painting with my grandmother. She was a poet and painter, and I’ve always been proud of her. So when it came to choosing what to study, graphic design felt like a natural choice. I went on to study at Lycée Corvisart in Paris, a school with a strong reputation in the graphic arts.

I started working with websites around 2000. It wasn’t part of some grand plan. I took an administrative job with a marketing company and quickly realised I was bored. My boss challenged me to learn ASP and build a client management system. Three months later, I had done exactly that and was offered a role as a developer instead.

The rest, as they say, is history.

When I was at school, a friend told me about Freud’s theories explaining why we forget simple things, such as a person’s name or where we’ve put something. I found the idea so interesting that I got on a train to Saint-Michel and bought the book in question. I was 17 at the time, and I’m still reading a zillion books about psychology every year.

Looking back, graphic design, psychology, communication and websites all seem to follow the same thread: understanding how people see, interpret and respond to information.