Cours Informatique Seniors 17 SEO results

SEO & WEBSITE PERFORMANCE CASE STUDY

Cours Informatique Seniors 17: SEO Results

In its first full month, the rebuilt website began reaching people in La Rochelle looking for help with computers and online admin. Organic search clicks rose from 25 to 40 year on year, homepage clicks more than doubled, and Isabelle began receiving calls from people who had found her online.

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RESULTS SNAPSHOT

Website launched 31 July 2026 Reporting period 1–31 August 2026 Comparison 1–31 August 2025 vs 1–31 August 2026 Focus Google search visibility and clicks

What a local customer now sees

These are not searches for Isabelle by name. They are searches people make when they need help: “cours particuliers informatique seniors La Rochelle”, “aide informatique seniors La Rochelle” and “cours particuliers pour seniors La Rochelle”. Google is already showing Isabelle prominently for all of them.

What happened in the first full month

The new Cours Informatique Seniors 17 website launched on 31 July 2026. This page records what happened during its first full month, using Google Search Console data comparing 1–31 August 2025 with 1–31 August 2026.

Results at a glance

25 → 40

ORGANIC SEARCH CLICKS

17.0 → 8.9

AVERAGE GOOGLE POSITION

2 booked appointments

NEW TRAINING APPOINTMENTS BOOKED

What we’re comparing

The new Cours Informatique Seniors 17 website launched on 31 July 2026. To see what changed, I compared Google Search Console figures for 1–31 August 2025, when the old website was still live, with 1–31 August 2026: the first full month after launch.

This provides a straightforward before-and-after measure of how often the website appeared in Google and how often people chose to visit it.

What changed in Google search

Google showed the site in 3,023 search results in August 2026, compared with 6,360 a year earlier. On its own, that could look like a fall. But the site was appearing much higher in the results and attracting more people to click through.

Organic clicks rose from 25 to 40, while the average Google position improved from 17.0 to 8.9. The homepage alone rose from 15 to 33 clicks. The new site is appearing more selectively, but in positions that are much more likely to produce visits.

Google Search Console: 1–31 August 2025 compared with 1–31 August 2026.

What the calls tell us

August was not a normal trading month: Isabelle was away for three weeks. Even so, four new clients called. Two people looking for training booked appointments; two people needing immediate computer repairs found help elsewhere while she was unavailable. At the beginning of September, two further prospective clients called for information about starting lessons in October or November. The demand is there — and the website is making it easier for people to find the right service when they need it.