Online Consultancy
ADVICE
Understanding what's happening. Finding what could work better.
I look at how people find you, what they’re looking for, how they interact with your business online and what might be getting in their way.
I investigate, research and make practical recommendations, whether that’s improving your website, communicating better with your audience or identifying opportunities you may have overlooked.
How I can help
Website Review
A fresh, independent look at your website to identify problems, missed opportunities and areas for improvement.
I examine how easily people can find what they need, whether the content answers their questions and how well the website supports your business.
You’ll receive clear findings and practical recommendations, including what I think should be addressed first.
Visitor & Audience Research
Understanding your audience involves more than knowing how many people visit your website.
I investigate what people are looking for, what interests them, how they behave online and where they encounter difficulties.
This helps identify gaps, understand what matters to your audience and recommend ways to attract, engage and communicate with them more effectively.
Research & Recommendations
Sometimes an opportunity isn’t immediately obvious, and finding the right way forward takes some investigation.
I research relevant topics, organisations, audiences and opportunities to identify approaches you may not have considered.
You’ll receive findings and recommendations that you can act on yourself, discuss further or commission me to help put into practice.
What You Get
A clearer picture of what’s happening, what’s worth improving and what could be done differently.
What happens after that is up to you. You can make the changes yourself, use someone you already work with or ask Abricot to do the work through its other services.