Local customers search

Locally

Every project comes with its own history, personality, audience, sector and culture. The challenge is turning all of that into a website that makes sense to the people using it while remaining true to the business behind it.

Local SEO for businesses

that rely on local customers

You may be starting with a new website, expanding into a new area or simply wondering why a competitor appears above you in Google. Wherever you’re starting from, the right approach depends on the business, the area and what already exists. Every situation is different.

What does local SEO really look like?

Local SEO isn’t about ticking boxes. It’s about helping the right business appear in the right searches, in the right locations.

  • Being found in the areas you serve
  • Appearing for relevant searches
  • Helping local customers find the business

Matching the way people search

Businesses often describe themselves using the language of their industry. Local customers don’t always search the same way.

  • Industry language isn't always customer language
  • The right search terms aren't always the obvious ones
  • Understanding how people search is often the starting point

Without forgetting your customers

Local SEO shouldn’t come at the expense of natural, useful content.
  • A website should sound like a business, not a search query.
  • Helping Google understand the business without forgetting the people reading it
  • SEO should support the website, not dictate it.

What you'll come away with

Local SEO isn’t about chasing rankings for the sake of it. The aim is to leave you with a website that’s easier for local customers to find, easier for search engines to understand, and, just as importantly, a better reflection of your business. The work should give you stronger foundations for future growth rather than a short-term boost.

Where are you're starting from?

If you don't have a website yet

Abricot designs websites for local businesses, with local SEO considered from the start.
→ Web Design

If you already have a website

If you’d like to improve your website’s local visibility, I’d be happy to help.
→ Contact me