Website case studies
PROJECTS
The thinking behind each website
Each case study looks beyond the finished website to the conversations, decisions and discoveries that led to it.
Websites built around
real people and real needs
The finished design is only part of the story. Before I build a website, I spend time understanding the business, the people it serves and what the website needs to help them do.
Sometimes that means making years of information easier to navigate. Sometimes it means helping nervous visitors feel comfortable asking for support. Sometimes it means capturing the character of a new place and the community growing around it.
These case studies show how that understanding carries through into the content, structure, design and functionality of each website.
The Piscatorial Society
Making a complex organisation easier to understand
The Society’s website had to make sense to prospective members, existing members, conservation partners and people encountering it for the first time. This case study looks at how I untangled those different journeys without losing the history and character that make the Society what it is.
THE PISCATORIAL SOCIETY
The Piscatorial Society: SEO Results
What happened after the new website launched — including the early search results and the Society’s strongest August for enquiries in the available comparison.
Cours d'informatique Séniors 17
Starting with the moment someone needs help
People do not always ask for computer help as soon as they need it. This case study looks at how understanding their frustration, embarrassment and need for reassurance led to a website centred on Isabelle’s patient, personal way of helping.
Cours d'informatique Séniors 17
Cours d'informatique Séniors 17: SEO Results
Cours d’informatique Seniors 17 helps older people in and around La Rochelle with computer lessons and everyday online tasks. The website needed to reflect the patient, personal way Isabelle works – and make it easier for people to find her when they need that help.
CORNERS SURBITON
Bringing the community into a restaurant website
Johnny was opening a new restaurant and wine bar on a road with a strong food scene and an established local community. This case study looks at how the website brings Corners’ people, events and relaxed character into view alongside the practical information visitors need.