SEO & WEBSITE PERFORMANCE CASE STUDY
The Piscatorial Society: SEO Results
RESULTS SNAPSHOT
Client
The Piscatorial Society
Website launched
14 July 2026
Reporting period
1–25 August 2026
Comparison
1–25 August 2025 vs 1–25 August 2026
Focus
Search visibility, relevant traffic and enquiries
What happened after the new website launched
The new Piscatorial Society website launched on 14 July 2026. This page records what happened in the first full weeks following launch, using Google Search Console data comparing 1–25 August 2025 with 1–25 August 2026, alongside enquiries reported by the Society.
Results at a glance
14.36 → 6.47
Average Google position
+63%
Search click-through rate
13 enquiries
What we’re comparing
The new Piscatorial Society website went live on 14 July 2026. To see what changed, I compared Google Search Console figures for the same 25-day period in August: 1–25 August 2025, when the old site was still live, and 1–25 August 2026, after the new site had launched.
This gives us a straightforward before-and-after picture of how the website was appearing in search and how searchers responded when they saw it. The Society’s own enquiry records provide a separate measure of what happened after launch.
The Google comparison
Clicks increased from 274 to 285, while impressions fell from 5,332 to 3,398. As a result, the click-through rate rose from 5.1% to 8.4%, and the average position improved from 14.4 to 6.5.
It appeared in fewer searches overall, but those searches were more relevant to the Society. The old site received many impressions from unrelated searches, old PDFs and people looking for other organisations. Much of that visibility has disappeared, while the site is beginning to appear for searches more closely connected to the Society’s work, membership and fisheries.
What people were searching for
Search Console also shows the kinds of searches for which the website was appearing. Alongside searches for the Society itself, the new site began appearing for broader searches such as “fishing clubs in Hampshire”, “Hampshire fishing clubs” and “fly fishing clubs UK”.
These are early ranking signals rather than traffic results. For several searches, the new website is appearing much higher than the old one did. It has also begun appearing for Hampshire-specific searches that did not appear in the previous comparison period. The volumes are still small, so it is too early to draw conclusions about traffic from these searches alone.
What happened to enquiries?
Search Console shows us what happened in Google. The Society also keeps its own record of people making first contact.
August 2026 produced 10 enquiries, compared with 2 in August 2025 and an average of 4 across the previous five Augusts. It was the strongest August in the available comparison.
What happened after people arrived
Between 1 and 25 August 2026, organic search brought 460 sessions to the website. Three quarters of those sessions were classed as engaged, with an average engagement time of 1 minute 51 seconds.
Organic search accounted for more than 40% of all engaged sessions during this period. While we cannot compare this directly with the old site, it gives us a useful picture of the quality of traffic arriving after the new website launched.
