I wrote about brand consistency back in 2018. Eight years later, I seem to notice the problem even more. A business gets a new website and logo. The colours, fonts, images and general style have all been worked out. Then you look at their newsletter, printed material or Instagram account and it’s completely different. I’ve seen this several times recently and I find it really odd. Why spend time and money creating an identity for a business and then not use it? It doesn’t mean the other material is badly designed. That’s actually part of the problem. Canva makes it