Clients have started asking whether their websites are optimised for AI. I looked at Google’s latest guidance to find out what it really means for businesses.
Some visitors know exactly what they’re looking for. Others are still comparing options or simply exploring ideas. Understanding the difference can help you build a website that works better for everyone.
Visitors can form an impression of a website in just 50 milliseconds. That first reaction can influence how they judge its usability, credibility and the business behind it.
Before buying something, most of us search online, read reviews and compare our options. In 2011, Google called this the Zero Moment of Truth—but does the idea still matter today?
When website enquiries fall, it is easy to blame Google. But rankings are only part of the picture: competitors, markets and customer expectations may all have changed.
Website maintenance involves more than installing updates. It means keeping WordPress secure, backed up and working properly, while checking that changes haven’t broken anything.
Small business websites can be hacked even when they hold nothing sensitive. Many attacks are automated, and the damage is not always obvious from looking at the website.
Changing people’s behaviour is difficult—or is it? Volkswagen’s Fun Theory campaign shows how making everyday actions enjoyable can encourage people to change their habits.
We like to think we make buying decisions rationally, but emotion often guides what we choose. Your website needs to create desire without giving visitors a logical reason to say no.