Category: Branding

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Inconsistency damages your brand

Building a brand is all about consistency and repetition In order to convey a strong, clear image and build a clear brand, it is very important that you stay consistent. That is, delivering the same look, image and promise across all your marketing materials, forms of communication and media channels...
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Understanding the branding jargon

The term ‘brand’ is often misunderstood. Here is a list of branding terms that will help you make sense of what really is what Brand Is all about who you are, and how you deliver. Brand definition Is a true statement about what your brand stands for. It describes what...
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