Category: Local SEO

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What is the Google RankBrain?

Brain
Google, with its search algorithm, uses an artificial intelligence ‘machine’ system called “RankBrain”. How does it work and what do we know about it? In this article: What is RankBrain? How does RankBrain work? What are the implications for Google users? The word embedding approach How to optimize RankBrain? What...
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Is it necessary to set up a local SEO strategy?

Local SEO for small business
46% of all searches on Google are looking for local information. (Source: GoGulf) Local SEO allows local businesses to promote their products and services to local customers. Many professional sectors have local client. Therefore a good local referencing is essential. What is Local SEO? Local SEO is a set of techniques...
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Optimize your website images for better local SEO

Google search on Surrey
In this article: Image optimization: what is it? How to optimize your images A few extra tips The original purpose of optimising images was to enable screen readers to describe to the blind and visually impaired, exactly what an image was displaying. Nowadays, with the evolution of Google and search...
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8 good reasons to use Google My Business for local SEO

google my business for local seo
In this article: What is Google My Business? What are the advantages of using Google My Business? Create your Google My Business listing Become the owner of your Google My Business listing if it is already listed Today, brands and companies, regardless of their size and budget, are on Facebook,...
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