What is the Google RankBrain?
RankBrain is a machine-learning algorithm based on deep learning developed and used by Google to improve the relevance of search results. It can interpret new requests which have not been looked for previously.
Is it necessary to set up a local SEO strategy?
Local SEO allows local businesses to promote their products and services to local customers. Many professional sectors have local clients. Therefore a good local referencing is essential.
Optimize your website images for better local SEO
The original purpose of optimising images was to enable screen readers to describe to the blind and visually impaired exactly what an image was displaying. Nowadays, with the evolution of Google and search engines in general, this tool has become
8 good reasons to use Google My Business for local SEO
Today, brands and companies, regardless of their size and budget, use Social Medias. Unfortunately, too many companies still underestimate the power of Google My Business!