Your website audience: The 3 types of buyers
Visitors (potential customers) with different types of goals will have different expectations when they get to a website. It is important to determine which of those behaviours is the most important for your site profitability and focus on it. Below
What is the Google “Zero Moment of Truth”?
Following the increased development of social media and the use of search engines, consumer ways have completely changed. Indeed, before making a purchase, we are now able to access information online.
The importance of first impressions in website design
According to Canadian researchers, Internet users form their first impressions of a web page in less than 50 milliseconds (1 / 20th of a second). In the blink of an eye, users instantly judge a website based solely on its
Your website audience : Rationality vs emotions
Most people concentrate on logic when they try to sell. However, many studies have demonstrated that people don’t buy logically. They buy emotionally. In fact, every time a client buys something, it is purely to satisfy pleasure or decrease suffering.
How to write website copy
Writing website copy is not the same as writing copy for print. We tend to scan the content on the net, looking for the information we are after rather than reading word for word.
Understanding website statistics
Bringing (the right) traffic to your website is critical, but you need to understand and analyse it.