A domain name is a replacement for what we call IP addresses. For instance, this website’s IP number is 188.8.131.52. Because it isn’t easy to remember, it is translated to a ‘fully qualified domain name,’ i.e. www.abricot-production.com.
Writing website copy is not the same as writing copy for print. We tend to scan the content on the net, looking for the information we are after rather than reading word for word.