What is the Google “Zero Moment of Truth”?
Following the increased development of social media and the use of search engines, consumer ways have completely changed. Indeed, before making a purchase, we are now able to access information online.
The importance of first impressions in website design
According to Canadian researchers, Internet users form their first impressions of a web page in less than 50 milliseconds (1 / 20th of a second). In the blink of an eye, users instantly judge a website based solely on its
Your website audience : Rationality vs emotions
Most people concentrate on logic when they try to sell. However, many studies have demonstrated that people don’t buy logically. They buy emotionally. In fact, every time a client buys something, it is purely to satisfy pleasure or decrease suffering.