Following the increased development of social media and the use of search engines, consumer ways have completely changed. Indeed, before making a purchase, we are now able to access information online.
According to Canadian researchers, Internet users form their first impressions of a web page in less than 50 milliseconds (1 / 20th of a second). In the blink of an eye, users instantly judge a website based solely on its
Most people concentrate on logic when they try to sell. However, many studies have demonstrated that people don’t buy logically. They buy emotionally. In fact, every time a client buys something, it is purely to satisfy pleasure or decrease suffering.