Author: Abricot

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Random shots of Kingston-upon-Thames, Surrey

Kingston-upon-Thames presents the photographer with a vista of superb opportunities. Objects from the 9th to the 21st century combine here to give an eclectic panorama of Surrey’s finest town.
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What is the Google RankBrain?

Brain
Google, with its search algorithm, uses an artificial intelligence ‘machine’ system called “RankBrain”. How does it work, and what do we know about it? In this article: What is RankBrain? How does RankBrain work? What are the implications for Google users? The word embedding approach How to optimize RankBrain? What...
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What is the Google “Zero Moment of Truth”?

Zero moment of truth - zmot
In this article: Traditional Marketing What the digital revolution has changed The Zero Moment Of Truth How is it affecting your business? To summarize Following the increased development of social media and the use of search engines, consumer ways have completely changed. Indeed, before making a purchase, we are now...
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Stay at home, stay safe in Kingston, Surrey

Those pictures were taken during our (very) early morning walks
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8 reasons why your company needs a mobile app

User using a mobile app on the go
“The future of mobile is the future of online. It is how people access online content nowDavid Murphy, Founder of Mobile Marketing Daily In this article: Advantages for your business Advantages for your clients Everyone uses them: mobile applications are now an integral part of our daily lives. However, it...
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Is it necessary to set up a local SEO strategy?

Local SEO for small business
46% of all searches on Google are looking for local information. (Source: GoGulf) Local SEO allows local businesses to promote their products and services to local customers. Many professional sectors have local clients. Therefore a good local referencing is essential. What is Local SEO? Local SEO is a set of techniques...
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