Local SEO allows local businesses to promote their products and services to local customers. Many professional sectors have local clients. Therefore a good local referencing is essential.
The original purpose of optimising images was to enable screen readers to describe to the blind and visually impaired, exactly what an image was displaying. Nowadays, with the evolution of Google and search engines in general, this tool has become
Today, brands and companies, regardless of their size and budget, are on Facebook, Instagram, LinkedIn and even Pinterest. Unfortunately, too many companies still underestimate the power of Google My Business!