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In Local SEO

What is the Google RankBrain?

Brain
Google, with its search algorithm, uses an artificial intelligence ‘machine’ system called “RankBrain”. How does it work, and what do we know about it? In this article: What is RankBrain? How does RankBrain work? What are the implications for Google users? The word embedding approach How to optimize RankBrain? What...
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May 21, 2020 by Abricot
In Local SEO

Is it necessary to set up a local SEO strategy?

Local SEO for small business
46% of all searches on Google are looking for local information. (Source: GoGulf) Local SEO allows local businesses to promote their products and services to local customers. Many professional sectors have local clients. Therefore a good local referencing is essential. What is Local SEO? Local SEO is a set of techniques...
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April 13, 2020 by Abricot
In Psychology , Resources , Website Audience , Websites

The importance of first impressions in website design

First impressions in website design - halo effect
According to Canadian researchers, Internet users form the first impressions of a web page in less than 50 milliseconds (1 / 20th of a second). In the blink of an eye, users instantly judge a website based solely on its visual appeal. Researchers led by Dr. Gitte Lindgaard of Carleton...
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April 8, 2020 by Abricot
In Resources , Websites , WordPress

WordPress – and maintenance

Website maintenance - MOT
Wordpress is renowned as being one of the very best CMS (Content Management System) and blogging platforms. With its inherent versatile construct and flexibility of use, it enables the user to manage their website or blog with ease. However - it requires maintenance! This, in order to ensure its smooth...
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March 12, 2020 by Abricot
In Resources , WordPress

Why is it important to maintain my WordPress website?

Without maintenance
Some people think that once you have created a website then that’s the job done. Unfortunately, this is not the case. Getting your site online is one thing, but keeping it there, and keeping it safe is quite another. WordPress website maintenance is extremely important. In fact, keeping your WordPress...
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March 1, 2020 by Abricot
In Resources , Websites

What is a responsive website?

Responsive websites
Responsive design technology adapts the display of a website according to the type of device used and the size of its screen. Put simply, the same website has a layout that will automatically adapt to the screen size of the device. In this article: The importance of a responsive website...
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February 22, 2020 by Abricot