Category: Branding

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Consistency builds your brand, inconsistency damages it

Building a brand is all about consistency and repetition In order to convey a strong, clear image and build a clear brand, it is very important that you stay consistent. That is, delivering the same look, image and promise across all your marketing materials, forms of communication and media channels...

Understanding the branding jargon

The term ‘brand’ is often misunderstood. Here is a list of branding terms that will help you make sense of what really is what Brand Is all about who you are, and how you deliver. Brand definition Is a true statement about what your brand stands for. It describes what...