Volkswagen Fun Theory Campaign: It’s easy to change people’s habits … if we make it fun
It’s a trend that brands can’t ignore anymore – the green one.
It’s what people want to buy (As long as it doesn’t affect their comfort)
It’s what’s going to sell
Some succeed in their approach better than others, though. With a little bit more creativity, a tad more originality …
Volkswagen – Yup, the dudes that sell cars, defo got that right.
Have you heard of The Fun Theory campaign that took place in Sweden?
It’s about proving that yes indeed, it is easy to change people’s habits if we make it fun. We love it. Here is a brief overview:
The bottle bank
The aim: Get people to recycle.
How: With a game. Easy. put the bottle in the correct hole.
The result: Hundreds of bottles collected within 24h. The collector that’s on the same street didn’t do so well apparently. Huh.
The world deepest bin
The aim: Make sure people through their rubbish in the bin, not on the floor (!!)
How: With a bin that makes a noise when you through something in it.
The result: 72kg in one day, 41% more than usual.
The piano staircase
The aim: Get people to use the stairs instead of the escalator.
How: By turning normal stairs into Musical stairs.
The result: Well, some people even went up and down, some others even ran – I noticed.
Goes to show doesn’t it.
No, that’s not it. It even goes further than that, there is a whole website, where people can even suggest ideas and win 25,000 Euros.
All about it on thefuntheory.com website.