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How to choose a domain name

Choosing a domain name for your business can be as easy as it can be difficult. Your domain name is the first impression that a user will come across. It defines your brand, so choosing the right one is an important process. It is essential to avoid rushing to choose...

Understanding your website audience: The 3 types of buyers

Visitors (potential customers) with different types of goals will have different expectations when they get to a website. It is important to determine which of those behaviours is the most important for your site profitability and focus on it. Below are the 3 types of behaviours you need to be...

Domain names & Website hosting – in plain English

Domain names A domain name is a replacement for what we call IP addresses. For instance, this website’s IP number is 5.77.57.62. Because it isn’t easy to remember, it is translated to a ‘fully qualified domain name’ i.e. www.abricot-production.com. An IP is also an address which identifies a machine. Every...

What information should go on my stationery?

Sole traders & partnerships: Your company name If your company name does not include your own name you must also show your own name (Trading as) Your address Your contact details (phone number, fax number & email address) Your VAT registration number - if you’re registered for VAT If you...

Understanding your audience : Rationality doesn’t buy. Emotions buy (In brief)

Most people concentrate on logic when they try to sell. However, many studies have demonstrated that people don’t buy logically. They buy emotionally. In fact, every time a client buys something, it is purely to satisfy pleasure or decrease suffering. People, (as human beings), are emotive creatures. Unless they want...

How to write website copy

Writing website copy is not the same as writing copy for print. On the net, we tend to scan the content, looking for the information we are after rather than reading word for word. Why is this? Because we don’t have time, have other places (websites) to go to It...