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In Website Audience , Websites

What is the Google “Zero Moment of Truth”?

Zero moment of truth - zmot
In this article: Traditional Marketing What the digital revolution has changed The Zero Moment Of Truth How is it affecting your business? To summarize Following the increased development of social media and the use of search engines, consumer ways have completely changed. Indeed, before making a purchase, we are now...
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April 27, 2020 by Abricot
In Websites

What is a web developer?

Web developer
The job of web developer appeared, as its name suggests, with the birth of the web as we know it. That is to say the setting of pages in HTML mixing text, links, images, addressable via a URL. In this article: What is web development? What is the function of...
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April 11, 2020 by Abricot
In Psychology , Resources , Website Audience , Websites

The importance of first impressions in website design

First impressions in website design - halo effect
According to Canadian researchers, Internet users form the first impressions of a web page in less than 50 milliseconds (1 / 20th of a second). In the blink of an eye, users instantly judge a website based solely on its visual appeal. Researchers led by Dr. Gitte Lindgaard of Carleton...
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April 8, 2020 by Abricot
In Resources , Websites , WordPress

Can my website be hacked?

Hacking a website
The chances are that sooner or later you will be the victim of a hacker. If so, the most important thing is to be able to detect it quickly so that you can react quickly and correctly to the incident. When a house has been broken into, the signs are...
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April 2, 2020 by Abricot
In Local SEO , Websites

Optimize your website images for better local SEO

Google search on Surrey
In this article: Image optimization: what is it? How to optimize your images A few extra tips The original purpose of optimising images was to enable screen readers to describe to the blind and visually impaired, exactly what an image was displaying. Nowadays, with the evolution of Google and search...
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March 29, 2020 by Abricot
In Resources , Websites , WordPress

WordPress – and maintenance

Website maintenance - MOT
Wordpress is renowned as being one of the very best CMS (Content Management System) and blogging platforms. With its inherent versatile construct and flexibility of use, it enables the user to manage their website or blog with ease. However - it requires maintenance! This, in order to ensure its smooth...
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March 12, 2020 by Abricot