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What information should go on my stationery?

Sole traders & partnerships: Your company name If your company name does not include your own name you must also show your own name (Trading as) Your address Your contact details (phone number, fax number & email address) Your VAT registration number - if you’re registered for VAT If you are a partnership, you don't have to name any of the partners, but if you decide to list one of them, you must list them all. Limited liability partnership (llp): As well as the list above for Sole traders & Partnerships, you also need to include: The LLP’s registered name...
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How to write website copy

Writing website copy is not the same as writing copy for print. On the net, we tend to scan the content, looking for the information we are after rather than reading word for word. Why is this? Because we don’t have time, have other places (websites) to go to It is slower to read on a screen than it is on paper It is tiring to read on a screen People generally don’t enjoy reading on a screen Web content needs to be brief and to the point... quickly. When users generally get to a website, they are on a...
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Why & How to Maintain Your WordPress Site

Wordpress is renowned as being one of the very best CMS (Content Management System) and blogging platforms. With its inherent versatile construct and flexibility of use, it enables the user to manage their website or blog with ease. Unfortunately though, it requires regular maintenance in order to ensure its smooth working and prevent hacking. Yes – hacking. Sadly, Wordpress is a victim of its own success and remains an attractive target for hackers. What maintenance does Wordpress need? You need to regularly backup your website The ideal is a weekly routine using remote backup. You can use the ‘cloud’ for...
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Understanding website statistics

Bringing (the right) traffic to your website is critical, but you need to be able to understand and analyse it. Remember, those numbers are people. People finding, travelling through, and leaving your website. Unfortunately, most website owners focus ONLY on the traffic TO the website. It’s all very good to get traffic but what’s really important is: To get the right traffic To keep the right traffic To get the right traffic to buy Website statistics are great for monitoring how a website is doing on the net. It is important to understand what it all means and what to...
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Inconsistency damages your brand

Building a brand is all about consistency and repetition In order to convey a strong, clear image and build a clear brand, it is very important that you stay consistent. That is, delivering the same look, image and promise across all your marketing materials, forms of communication and media channels etc. Remember, the brand identity reflects your business values, personality, tone of voice and offering. why? People gain confidence in a brand that conveys consistent marketing messages. Being someone one day and someone else the other will confuse your audience, and they will lose trust. People trust what they know....
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Understanding the branding jargon

The term ‘brand’ is often misunderstood. Here is a list of branding terms that will help you make sense of what really is what Brand Is all about who you are, and how you deliver. Brand definition Is a true statement about what your brand stands for. It describes what you offer, why you offer it and why what you offer is different... and better! Brand personality Is a set of human characteristics associated with your brand. Brand identity Is the face of your brand. It includes your name, logo, tagline/slogan, advertising, marketing materials, signage and all other ways you...
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Volkswagen Fun Theory Campaign: It’s easy to change people’s habits … if we make it fun

It's a trend that brands can't ignore anymore - the green one. It's what people want to buy (As long as it doesn't affect their comfort) It's what's going to sell Some succeed in their approach better than others, though. With a little bit more creativity, a tad more originality ... Volkswagen - Yup, the dudes that sell cars, defo got that right. Have you heard of The Fun Theory campaign that took place in Sweden? It's about proving that yes indeed, it is easy to change people's habits if we make it fun. We love it. Here is a brief overview: The bottle bank...
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Some well known subliminal logos

Continental The C is a 3D tyre Tour de France Can you see the biker? The “o”, “u”, and “R” along with the yellow dot form a biker. Goodwill The “g” in “goodwill” and the smiling face are the same! Amazon The arrow underneath the name symbolises the client’s smile – but also means that the site has everything, from A to Z (arrow starts on the A and finishes on the Z) Tostitos Can you see the two friends sharing Tostitos? Toblerone If you look at the mountain (Cervin Mountain, Switzerland), you’ll see a bear. His name is Ben...
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